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Marketing Management: Asian Perspectives Stewart Tabori & Chang cannibalism

SKU: 6787589221

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At the core of Smarter Faster Better are eight key concepts – from motivation and goal-setting to focus and decision-making – that explain why some people and companies get so much done

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Appropriate for school ensembles thru college method classes

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Marketing Management: Asian Perspectives Stewart Tabori & Chang cannibalismFrom the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Editorial reviews marketing

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